Empower your team with marketing skills and industry knowledge

Expand your Team’s Skillset. Strengthen Your Position.

Whether you’re onboarding a new hire, cross-training technical staff, or leading a small firm where everyone pitches in, the AECO Marketing Program equips your team with the skills to contribute meaningfully to marketing efforts.

Our courses deliver essential marketing fundamentals and real-world AEC context—from planning, funding, and procuring projects to developing proposals, digital campaigns, award submissions, and branding efforts.

Ideal for:

  • Employers onboarding new marketing hires

  • Technical staff who are contributing to marketing efforts

  • Principals and small business owners who are selling and doing

  • Anyone ready to better understand how marketing drives AEC success

Training Benefits

Cost Savings

Our AEC Marketing Courses reduce the costs of onboarding new hires and upskilling employees. For small businesses, the benefit lies in not having to hire external marketing consultants, resulting in significant savings.

Increase Effectiveness

Our courses fast-track new hires, enabling your team to make an immediate impact—much sooner than traditional in-house training, which can take six months to a year.

Changing Landscape

Traditional marketing tools and approaches are evolving quickly, and employees must stay current with the latest techniques and tools to effectively reach and engage target audiences.

Small Business, Big Discount

Architecture, Engineering, and Construction (AEC) small businesses often struggle with limited expertise, time constraints, inconsistent branding, difficulty reaching target audiences, and a reliance on external consultants to execute effective marketing strategies and achieve sustainable growth. Our courses equip you with the skills to manage collateral, evaluate and respond to proposals, and elevate your firm’s presence while reducing reliance on outside services. We focus on what works, replacing guesswork with effective, targeted efforts.

We are offering 35% discount to qualified certified micro and 25% for small and micro businesses. Eligibility Criteria:

  • The business is certified as a Micro or Small Business by a city, state, or federal agency.

  • For this program, we define microbusinesses as those with annual revenues of less than $1,000,000, while small businesses have annual revenues of less than $3,000,000. These definitions apply to service-oriented businesses.

I have always been interested in more than just the design-build aspects of the work. In addition to focusing on the early phases of the design process, I have participated in business development opportunities, from client interviews to writing proposals…I found the course very comprehensive. I could practice what I had just learned, experiencing an "aha" moment with the go/no-go decision process, which I applied to a project.

- SENIOR ASSOCIATE LANDSCAPE DESIGN ARCHITECT, SAN FRANCISCO, CA

Interested in hiring our graduates?

We are dedicated to training recent graduates, underemployed individuals, and those transitioning careers by providing practical, industry-specific skills for entry-level marketing positions in the AEC industry. Contact us if you are interested in hiring graduates who have completed our program.