COURSE 02

AEC Marketing Fundamentals

This course provides an in-depth overview of the marketer’s role within Architecture, Engineering, and Construction (AEC) firms, focusing on essential areas such as marketing materials, publications, award submissions, conferences, and advertisements. It equips you with practical knowledge typically gained through years of industry experience.

WHO CAN BENEFIT

  • Newcomers, Support Staff, and AEC Professionals – Develop or enhance essential marketing skills to effectively contribute to marketing activities.

OUTCOMES

  • Understand and apply branding and collateral across multiple media.

  • Manage and maintain marketing materials, collateral, CRM data, and digital assets.

  • Source photography effectively.

  • Support the Marketing Team with conferences and conference proposals, press and publication efforts, and award submissions.

  • Manage sponsorship and advertising for the firm.

DISCOUNTS

We’re offering scholarships for Recent Graduates and major discounts for Micro and Small Businesses. We encourage those who qualify to apply!

$275.00
One time

LESSONS

  1. Marketing Roles and Responsibilities

  2. Brand

  3. Marketing Collateral

  4. Marketing Organization

  5. Working with Images and Photography

  6. Conferences and Sponsorships

  7. Presenting at Conferences

  8. Publications

  9. Award Submissions

“

New BD/Marketing professionals should take a course like this as part of their onboarding.

- SENIOR MARKETING MANAGER,
ENR TOP 400 CONSTRUCTION COMPANY, CALIFORNIA

Onboard marketing staff for an architecture, engineering, or construction business