COURSE 03
Proposals 101
This course covers the core responsibilities of marketing professionals in responding to Architecture, Engineering, and Construction (AEC) proposals, including planning, due diligence, organization, strategic thinking, and collaboration. It offers actionable insights and guidance to streamline the proposal process, drawing from real-world experience.
WHO CAN BENEFIT
Newcomers - Develop essential proposal skills and gain a clear understanding of the marketer's role in the proposal process.
AEC Professionals - Enhance and deepen your proposal skills to help build business.
OUTCOMES
Understand various solicitation types, the roles of prime and sub-consultants, and how these differ in project procurement.
Participate in the Go/No-Go process, including key participants and objectives.
Identify and engage potential teaming partners.
Determine essential content for resumes, project experience, and proposals based on selection criteria.
Participate in interview preparation.
Facilitate proposal submissions in collaboration with internal and external team partners.
DISCOUNTS
We’re offering scholarships for Recent Graduates and major discounts for Micro and Small Businesses. We encourage those who qualify to apply!

LESSONS
Proposal Process
Types of Solicitations
Proposal Assessment
Proposal Planning
Proposal Coordination
Using SF330 Government Forms
Proposal Production & Submittal
Interviews
Proposal Closeout
Case Study follows the proposal process from start to finish
“
I could practice what I had just learned, experiencing an ‘aha’ moment with the go/no-go decision process, which I applied to a project.
- SENIOR ASSOCIATE LANDSCAPE DESIGN ARCHITECT, SAN FRANCISCO
Photo Credit: Ricardo Parra