Digital & Content Marketing

Learn how to strategically manage websites, social media, SEO, email campaigns, and more for Architecture, Engineering, and Construction (AEC) firms. This course helps you move beyond an ad hoc digital strategy to create well-planned, research-based, and analytics-driven content strategies.

COURSE 04

$325.00
One time
✓ 15-20 hours of instruction
✓ Knowledge check quizzes and homework assignments
✓ Downloadable resources

Who can benefit

Newcomers, Marketing Professionals & Business Owners - Develop foundational digital marketing skills and gain insights into effective strategies.

Lessons

  1. Getting Started with Digital and Content Marketing

  2. Due Diligence

  3. Strategize for Success

  4. Implementation and Content

  5. Digital Metrics

  6. Social Media

  7. Website Content and Design

  8. Search Engine Optimization (SEO)

  9. Email Campaigns

  10. Paid Advertising

Discounts

We’re offering scholarships for Recent Graduates and major discounts for Micro and Small Businesses. We encourage those who qualify to apply!

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The additional resources for download and review and the recap/glossary sections at the end were beneficial.

- MARKETING & BUSINESS DEVELOPMENT COORDINATOR, AWARD-WINNING DESIGN FIRM, LOS ANGELES

How to create successful digital and content marketing for architecture, engineering, and construction firms

Photo Credit: Ricardo Parra