COURSE 04

Digital & Content Marketing

Learn how to strategically manage websites, social media, SEO, email campaigns, and more for Architecture, Engineering, and Construction (AEC) firms. This course helps you move beyond an ad hoc digital strategy to create well-planned, research-based, and analytics-driven content strategies.

WHO CAN BENEFIT

  • Newcomers, Marketing Professionals & Business Owners - Develop foundational digital marketing skills and gain insights into effective strategies.

OUTCOMES

  • Understand digital content and marketing strategy development and implementation.

  • Support audience research and digital marketing audits.

  • Support content strategy implementation and enhance audience engagement through strategic content across multiple channels.

  • Monitor key digital marketing metrics.

  • Aid in enhancing the website to support business goals and optimizing it for SEO, including tracking and analysis.

  • Develop and execute an email marketing strategy.

  • Assist in managing and optimizing digital ad campaigns.

DISCOUNTS

We’re offering scholarships for Recent Graduates and major discounts for Micro and Small Businesses. We encourage those who qualify to apply!

$325.00
One time

LESSONS

  1. Getting Started with Digital and Content Marketing

  2. Due Diligence

  3. Strategize for Success

  4. Implementation and Content

  5. Digital Metrics

  6. Social Media

  7. Website Content and Design

  8. Search Engine Optimization (SEO)

  9. Email Campaigns

  10. Paid Advertising

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The additional resources for download and review and the recap/glossary sections at the end were beneficial.

- MARKETING & BUSINESS DEVELOPMENT COORDINATOR, AWARD-WINNING DESIGN FIRM, LOS ANGELES

How to create successful digital and content marketing for architecture, engineering, and construction firms

Photo Credit: Ricardo Parra